Positioning for the future

I’m happy to report that Tranax is still standing strong.  We’ve made some adjustments recently to improve critical areas within the company, and I hope you’ve had the opportunity to take advantage of them. With more Tranax manufactured equipment in the field and new support policies to make them the best offering in the industry, we’re looking to the future with excitement

Summer has come and almost gone, and it seems the older I get the faster that happens. With fall quickly approaching, I’m sure that the ATM market will kick into gear and start moving at a very rapid pace in the magic 4^th quarter. Because of all of the pending opportunities and outlook in the industry, we at Tranax are very excited about the balance of 2007. Due to the fact that a lot of 3DES replacements impacted the new equipment business in 2006 – that should have gone away in 2007 – I predicted that this year would not be as robust as last, but there are still plenty of non-upgradeable machines to be put out to pasture.  Also, with fierce competition in the marketplace among the manufacturers, there’s been a “widening of the road”; making locations that were previously unable to justify an ATM, come into the picture as potential sites.

There’s a lot of focus on the erosion of pricing for ATM hardware, but the networks have their own battleground. With little fanfare, the interchange is shrinking. MasterCard, Visa, and probably Star, will follow soon.  I wonder how the reduction of the interchange is going to change the ISO model.

As always, this industry is entertaining to watch.

I hope you’re enjoying summer and taking advantage of all of the new opportunities that Tranax has to offer.

Bill